General Blogging Statistics

 

• 71% of WordPress blogs are written in English.
• Spanish is the second most-used language to write blog content on WordPress (4.7%), and Indonesian is the third most-used language (2.4%). Thankfully, it’s easy to create a multilingual WordPress site and connect with a global audience.
• WordPress users publish blog posts in over 120 languages.
• When asked why they read blog posts, 33% of people said they wanted to learn something new.
• How-to articles are the most popular content format for bloggers to write. In fact, 76% of bloggers now publish how-to articles.
• 45% of bloggers publish long-form content such as guides and ebooks.
• 27% of bloggers post gated content.
• Roundup blogs and showcases are the most effective for bloggers, but only 24% of bloggers write roundups.
• The highest recorded salary for a blogger in the United States is $104,191 per year.
• As a benchmark, a blogger based in the United States can make up to $154,000 per year with a typical salary of $83,890 per year.
• When you consider the average salary of a blogger and the time it typically takes to produce an article, each blog costs around $134.04 to write.
• Google AdSense and affiliate marketing are the most popular ways for bloggers to make money online. About
• About 60% of bloggers make money from freelance writing.
• 44% of bloggers edit their own work.
• Bloggers who work with editors are twice as likely to report “strong results.” However, just 17% of bloggers work with a formal editor.

These studies and surveys show that bloggers are creating a mix of different content, which makes WordPress the perfect choice for the modern blogger.

With the right plugin, it’s easy to extend the WordPress platform and post any type of content you want. For example, you can add downloadable long-form content such as ebooks to your blog and even sell them as digital downloads.

There are also lots of different ways to post gated content, including creating a membership site with exclusive members-only blog posts.

For more plugin recommendations, you can see our expert pick of the must-have plugins for WordPress business websites.